The worst job I've ever had was ironing hundreds of table cloths for a prop company in Richmond, Virginia. Although I didn't appreciate it at the time, I gained invaluable knowledge of starch-to-cloth ratios and developed a work ethic based on speed and a keen attention to detail. Later I would use just one of these skills to guide me through my career.
Coffee creamer drinkers don't care about your pour-overs and your Guatemalan roasts. Coffee is but a vessel for caramels, Reese's peanut butter cups, and pumpkin pie spice.
"Slip Into a Blanket Fort of
Chocolate Walnut Absurdity
In This Strange Nutchello Ad.
Everyone, whisper about nuts."
The world is built to try to mold your body into the shape of a chair. Massage Envy is a necessary routine to unshape it.
Caring about basketball in the land of hockey takes a special kind of fan and a special kind of player. When you're born with chips on both shoulders, you're always motivated.
When you can get people to literally tattoo your product onto their bodies, It's safe to assume that you've reached peak brand.
You don’t have to be a tire guy. That guy already exists. He’s everyone’s uncle, and his name is Cooper. So just follow his lead. You may be saying to yourself, “Wait, I don’t have an uncle.” Well, you do now — Uncle Cooper. He’s here to give you some sage advice on tires. And it’s simple.
Facebook isn't just a place to argue with your relatives over politics. It's also a place to buy great stuff from great people on Marketplace & Shop.
Samsung made a phone that has an unbelievable zoom and the ability to take photographs from 8k video. I helped launch it in less than 2 months.
H&R Block knows every word of the United States Tax Code. We found the deepest cuts and asked George Takei to read them verbatim. Turns out the IRS has a sense of humor.
SToK cold-brew coffee is liquid motivation for all the doing that you need done. SToK motivation manifests in many forms– from successories, to a personalized hype track, and whatever an "eagle of motivation" is.
Cadillac can't seem to shake their old-person-car perceptions. Launching the ATS in innovative spaces and with a more youthful voice pushed them into the warm waters of not so serious.
In another life I was a developer and an animator. I look back fondly at that work and use a lot of learnings from it to this day.
Apparently there's a whole subset of creamer drinkers that only drink French Vanilla. How do you get them to expand their creamer horizons?
This is the about section. You could read it, but I'd prefer we just have a conversation.
With 20 years of industry experience, I’ve led brands of all shapes and sizes, often toward work that breaks their category norms. I’ve found that this always, always, always, leads to good business results.
I’ve helped agencies consistently win and grow new business by having a strong creative perspective rooted in clear strategic insights. Because without a strategy, everyone will just run toward a different goal and I've learned that half this business is just getting people pointed in the same direction.
The most rewarding part of this whole thing, is creating and fostering a culture centered around a philosophy I call “Know how to do all their jobs a little™.” When everyone in an organization does this, it not only makes for better and smarter people, it builds empathy into the bones of a place. A person who knows all that it takes to do your job will work differently with you, and you with them.